A Vodka That Speaks For Itself.

The spirits industry is interesting. So many brands, so many stories, a lot of it made up. Especially in the vodka category. For a spirit that is odorless and tasteless (or at least should be), what do you have to talk about? Usually, how many times it is distilled and what it is made from. And in order to make that interesting, vodka brands usually hire some hot models and/or fading celebrities trying to cling to the spotlight. But we said, heck no, we are a quality vodka at a value price… and don’t really have the bucks to pay for those fancy people, so when it comes to vodka, we believe that the savviest people buy vodka based on the vodka, so we’re letting the vodka tell people why we’re the best vodka.

We wanted to be disruptive and quickly recognizable for consumers, but realistic with the limited budgets. So we developed a highly graphic visual identity system that was flexible for the channels we needed to play within, but also gave our bottle and the personality center stage to break through the stereotypical aspirational lifestyle-cluttered category.

We developed personalities and individual color palettes for each variant in our range and saw how far legal would let us go. To enhance the visual appeal, we shot grids of simple drinks and found our balance amongst it all for a series of communications and visuals for our most important channel, in store.