creative direction + design
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Design

More design projects throughout my career

 

Some scatterings of design focused projects here and there from different stops along the way.

 

 

TELLING THE Holiday STORY OF STORY

A situation all to familiar to most of us, December rolls around and we find ourselves with 9 days until the desired holiday card delivery date and 0 ideas on the table... so at Story Worldwide we came up with an idea, tweaked it, began execution, took a step back, tweaked again, executed again and delivered on time. Well, the morning after on time. You know, how these things usually happen. 
The experience introduced our audience to a main foundation of storytelling and how we worked as an agency. Along with 4 other members of the art team, we executed a chalkboard mural, custom iconography and unique animated illustrations for all 12 possible archetype results. We mapped out the quiz and flow and ended up with what I think is a simple yet fun and enjoyable experience. Pretty much what a holiday card should be. Oh, and I almost got arrested by the building super for "borrowing" some decorations out of the lobby. True story. 

 
 

ECD: Heidi Waldusky
CD/AD: Kyle Bernhardt
Sr Copywriter: Steve Jacobs
Illustrators: Alex Braxton, Ash Oat, Michael Bagnardi, Kim Weiner, Kyle Bernhardt
Sr Creative Technologist: Fran Devinney


 

Diorama holiday card

Yes, I love holiday projects, and especially when I get the chance to get away from the monitor and mouse and pick up some random supplies and create a diorama, I'm all about it. 

 

 

Hand drawn stickers & t-shirts

Original designs for the launch of a new Rawlings baseball bat, a ski resort plagued with pine beetles and a Colorado high school sports network.

 
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LOOK DEEPER

We rebranded and relaunched the Revo brand with the Look Deeper campaign.

In addition to showing off the features and details of the sunglasses, we partnered up with brand ambassadors Jimmy Chin and Alexandra Cousteau. The campaign focused on their passions and visions in their life. 

 



 

Winter Park season branding

Branding elements consisting of trail maps, direct mailers and OOH 

 

 

The North Face national retail branding 

I developed a branding style and collateral elements for The North Face as they opened dozens of new retail stores nationally. 

 

 

Scarpa brand collateral

One of the first brands I ever worked on, I designed seasonal catalogues as well as trade show displays.