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King of the Mallawaka Tribe

Shooting in Africa, Australia, Hawaii (all in California...), a former pro wrestler, a room full of trophies and a trained LIVE FUCKING RHINO was our winning formula to promote the Epic Adventure contest for Capri Sun.  

 

:30 national TV spot creating awareness and driving fans to enter the Epic Adventure contest.

Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Con Williamson
Executive Creative Director: Alex Lea
Executive Creative Director: Justin Ebert
Sr. Art Director: Kyle Bernhardt
Sr. Copywriter: Leanne Amann
Music Producer: Ryan Fitch 

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Oh, and we shot with a rhino? A LIVE FUCKING RHINO.